With the help of SoDUS, Investa were able to turn text heavy marketing materials into stylish, contemporary film executions.
Investa is Australia’s leading office owner and manager and a recognised residential and industrial land developer. With the help of SoDUS, Investa were able to turn text heavy marketing materials into stylish, contemporary film executions.
Investa initially had three stories to tell – an overarching story of their company structure, along with more detailed executions on their Office and Land categories. Through the creative process it was decided that these stories should be told by those that know it best – the staff of Investa. Through their words, along with complimenting cutaway footage of their assets, staff and interactions, three concise, stylish and inspiring films were created.
Production was complex, involving filming in Sydney, Melbourne and Brisbane, along with the coordination of multiple staff members, buildings and residential areas. Along the way, an extensive vision bank of footage was created for Investa.
From these initial film executions, and the vision bank created, Investa have been able to maximize the initial filming exercise in repurposing footage into new executions.