The first (man)UAL was also concepted and created for this campaign

The MJ Bale Spring Summer 2013 collection was the first partnership between SoDUS and MJ Bale, resulting in the ongoing creative concept of ‘The Pursuits of a Well Dressed Gentlemen’.

Both film and photography was capture on our sunny beach shoot day, with content collected distributed across film edits, postcards, look books and print ads.

The first (man)UAL was also concepted and created for this campaign, delving further into the ways and hows of a well dressed gentleman.