Australia’s first 4G internet service provider.
Vividwireless was Australia’s first 4G internet service provider.
SoDUS won a competitive pitch to launch the brand in the Western Australia market. We brought the brand to life across animated and live action TVC, print, digital and outdoor. The output of literally thousands of pieces of DM and POS, with multiple products and price points sharpened our logistical rigour and version control, definitely left us a sharper (and slightly more exhausted) outfit.
This award-winning launch (WA Marketing Association Launch of the Year, 2010) demonstrated our ability to generate content across multiple mediums, relentlessly on brand, using multiple disciplines to broadcast a message which not only had multiple levels of offering, but had to tell both a brand and retail message.
The launch TVC utilised our skills to generate bespoke animation to tell the story of Vividwireless 4G. At the time of launch it painted the product as smart and accessible. Later in the campaign, we brought Vividwireless to life with live action for the launch of the vivify mobile hotspot.
Vividwireless has now been purchased by Optus so has ceased to be a threat to the major players in the 4G space….so job well done!